March 1, 2022 (Ottawa) Today, the Canadian Electricity Association (CEA) became Electricity Canada. This name reflects a new vision for the organization; to be the leading energy voice in Canada as the country moves towards a Net Zero electricity grid by 2035 and Net Zero economy by 2050.
“I am proud to lead this rebranding effort for Electricity Canada as we reimagine our energy future,” said Francis Bradley, President, and CEO of Electricity Canada. “With just 13 years remaining to meet Canada’s Net Zero by 2035 targets, Electricity Canada and our members will be integral to our nation’s success as we innovate our way to an electrified future.”
“As Chair of Electricity Canada’s Board of Directors, I’m honoured to lead the association in a renewed direction that will allow this organization to show leadership at the federal level on the path to Net Zero,” said Ken Hartwick, President, and CEO of the Ontario Power Generation. “There is no one technology or solution to the climate problem. It's going to require every ounce of ingenuity we have. Electricity Canada recognizes the energy required and has undergone a rebrand to speak to this broader, collective approach.”
To mark the occasion, Electricity Canada released their annual State of the Canadian Electricity Report, Accelerate Net Zero, which urges the Government of Canada to provide guidance for Canadian companies looking to achieve emissions reductions targets. The report highlights the necessity of new investments and regulatory modernization to allow new renewable electricity projects to increase capacity on the grid.
Electricity Canada undertook a review of its brand, the Canadian Electricity Association, as part of its 2021-2025 Strategic Plan. Interviews revealed a shift in mentality from focused advocacy to broader efforts surrounding the Net Zero conversation. The electricity sector has long been considered integral to the decarbonization of the Canadian economy and leadership is required by Electricity Canada member companies to get there.
“When we took on the review of the Canadian Electricity Association and our advocacy impact in Ottawa, we discovered there was an opportunity to be more of a leader in the clean energy space,” adds Julia Muggeridge, Vice President of Communications at Electricity Canada, “We recognize that the association world is changing and we hope this rebrand will further our strong relationships with government, with stakeholders and with our membership.”
Accelerate Net Zero will be formally presented at GLOBE Forum in Vancouver on March 30th, 2022. The full report is available here.
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About Electricity Canada
Electricity Canada members generate, transmit and distribute electrical energy to industrial, commercial, residential and institutional customers across Canada every day. From vertically integrated electric utilities, independent power producers, transmission and distribution companies, to power marketers, to the manufacturers and suppliers of materials, technology and services that keep the industry running smoothly -all are represented by this national industry association.
For additional Information:
Graeme Burk
Manager of Media Relations
burk@electricity.ca
613.809.0720